diff --git a/arch/sh/boards/mach-kfr2r09/setup.c b/arch/sh/boards/mach-kfr2r09/setup.c
index 224318abc9e6..382bf1884300 100644
--- a/arch/sh/boards/mach-kfr2r09/setup.c
+++ b/arch/sh/boards/mach-kfr2r09/setup.c
@@ -10,6 +10,7 @@
 #include <linux/init.h>
 #include <linux/platform_device.h>
 #include <linux/interrupt.h>
+#include <linux/mtd/physmap.h>
 #include <linux/delay.h>
 #include <linux/clk.h>
 #include <linux/gpio.h>
@@ -18,13 +19,64 @@
 #include <asm/io.h>
 #include <cpu/sh7724.h>
 
+static struct mtd_partition kfr2r09_nor_flash_partitions[] =
+{
+	{
+		.name = "boot",
+		.offset = 0,
+		.size = (4 * 1024 * 1024),
+		.mask_flags = MTD_WRITEABLE,	/* Read-only */
+	},
+	{
+		.name = "other",
+		.offset = MTDPART_OFS_APPEND,
+		.size = MTDPART_SIZ_FULL,
+	},
+};
+
+static struct physmap_flash_data kfr2r09_nor_flash_data = {
+	.width		= 2,
+	.parts		= kfr2r09_nor_flash_partitions,
+	.nr_parts	= ARRAY_SIZE(kfr2r09_nor_flash_partitions),
+};
+
+static struct resource kfr2r09_nor_flash_resources[] = {
+	[0] = {
+		.name		= "NOR Flash",
+		.start		= 0x00000000,
+		.end		= 0x03ffffff,
+		.flags		= IORESOURCE_MEM,
+	}
+};
+
+static struct platform_device kfr2r09_nor_flash_device = {
+	.name		= "physmap-flash",
+	.resource	= kfr2r09_nor_flash_resources,
+	.num_resources	= ARRAY_SIZE(kfr2r09_nor_flash_resources),
+	.dev		= {
+		.platform_data = &kfr2r09_nor_flash_data,
+	},
+};
+
+static struct platform_device *kfr2r09_devices[] __initdata = {
+	&kfr2r09_nor_flash_device,
+};
+
+#define BSC_CS0BCR 0xfec10004
+#define BSC_CS0WCR 0xfec10024
+
 static int __init kfr2r09_devices_setup(void)
 {
 	/* enable SCIF1 serial port for YC401 console support */
 	gpio_request(GPIO_FN_SCIF1_RXD, NULL);
 	gpio_request(GPIO_FN_SCIF1_TXD, NULL);
 
-	return 0;
+	/* setup NOR flash at CS0 */
+	ctrl_outl(0x36db0400, BSC_CS0BCR);
+	ctrl_outl(0x00000500, BSC_CS0WCR);
+
+	return platform_add_devices(kfr2r09_devices,
+				    ARRAY_SIZE(kfr2r09_devices));
 }
 device_initcall(kfr2r09_devices_setup);